In the world of fashion and branding, visuals play a crucial role in capturing attention and conveying a brand's identity. As a stylist with expertise in photographic production, I know the impact that styling can have on the overall aesthetic and storytelling of a brand. In this blog post, I aim to provide insights and tips for brands looking to enhance their photographic production through effective styling techniques. Let's dive in!
The Art of Storytelling Through Styling:
Explore how styling can contribute to telling a compelling brand story. Discuss the importance of aligning styling choices with the brand's core values, target audience, and desired narrative.
For example a brand like MCS that has a country identity that cannot be erased even if made modern. And since their aim was to go back to their origins, that's why for the SS23 shooting I selected the garments that most recalled their soul.
The collection had many modern things such as down jackets, polo shirts, technical jackets, but I only selected those that reminded me of the origin of the brand.
Creating Visual Consistency:
It is important to maintain visual consistency. For example a detail that is repeated in all looks, like an accessory. In MCS we used western-style hats, an iconic element of the brand. In this way I created a visual coherence in all the photos.
The impact of tailoring styling choices to
the target audience.
A brand like Fay, historically classic, wants to get closer and closer to lovers of the outdoors and life connected with nature.
That's why choosing to have technical garments, windbreakers worn by people who really live life this way, can help bring the target audience closer. So the styling choice simply wants to be the combination of these garments with their own everyday outfits, to make the concept more authentic.
Trends and Innovation in Styling:
Explore the latest trends and innovative techniques in styling for photographic productions. Showcase emerging styling concepts, unconventional ideas, or experimental approaches that can help brands stand out in a crowded market. For example, boots are a trend ? Try to use boots for styling, in our case the stories are always very real so we will use used boots.
Sustainable Styling Practices:
Brands are now increasingly concerned with appearing sustainable.
Therefore, in the case of shooting
connected with nature like ours, it is right to integrate the styling with the most ethical garments and accessories possible. Natural materials, neutral colors, so that they blend well with the surrounding natural landscape, while also creating coherence and credibility.
Conclusion:
In today's competitive landscape, brands need to invest in photographic productions that capture attention, evoke emotions, and establish a strong brand identity. By leveraging the power of styling, brands can elevate their visual storytelling and create a lasting impact.
our mission is to bring more and more brands closer to a wild life and truly united with nature as a result our styling will never be too forced and built but will aim to be the most natural and truthful.
Giving the tips and insights shared in this blog post will help brands enhance their photographic production, connect with their target audience, and leave a lasting impression in the system of fashion.
Remember, styling is not just about aesthetics; it's about creating an immersive brand experience that resonates with consumers.